The shop front, or main entryway, is one of the most important parts of any commercial premises. Attracting customers into the office, shop or retail space, it’s an integral part of on-street marketing and brand identity. Getting the look of the shop front just right is therefore incredibly important for businesses.
If you’re thinking about renovating your commercial space, installing a new shop front could well give your premises the new look it needs. To help you select the right windows and doors for your space, we’re taking a look at how to make the most of your street-facing façade.
Lots of glazing
The key to a powerful shop front is lots of glazing. The more glass that’s in your windows and doors, the more space you have to show off your branding and your products. As @MarketingWeekEd says, “Despite digital now dominating retail sales, brands are creating real consumer engagement by treating windows and shop fronts across their store portfolio as innovative outdoor ads.”
Once you have your glazing in place, you can use your shop front to showcase your products and create eye-catching displays. This is a great way to increase footfall and tempt passing customers into your premises.
Easy to open
Although the look of your new shop front is important, the way it works will also have an impact on how successful the installation is. Your new shop front door needs to be easy to open and needs to work well in the space. Look at your premises’ floor plan and think about how the door will impact on the area when it’s open and when it’s closed. In some cases, it might be better to opt for sliding or even folding doors to make the most of the space available and optimise usability.
Draught proof
When customers are inside your premises, you want them to feel nice and warm. This means draught-proofing your shop front to keep the cold winter air out and the warm air in. Most quality shop fronts will be well insulated and designed to keep draughts out. Talk to your supplier to ensure that your new windows and doors come up to scratch.
Welcoming
Your new shop front needs to be as welcoming as possible. One of the main purposes of a shop front is to encourage customers to come through the door, so you need to ensure that the design of your new façade is inviting and welcoming. Having large windows will help to fill your premises with light and tempt even more people to come in and see what’s on offer.
Find out more about installing new windows and doors in your commercial premises by getting in touch with a member of our team today.